Evolution of the publishing industry
If you are in content distribution, you might be reevaluating how you will be distributing the content moving forward, if you haven't already.
Newspapers are struggling with online distribution, publishers and authors alike.
Seth Godin has still been able to have best selling books through some interesting and purposeful online ventures, with little cost. Godin is a social media professional with practical and successful experience promoting and distributing his content online.
This video, from blip.tv , gives you the insight to Godin's success in the publishing field.