Friday, May 19, 2006

CBS Stations up for Sale
CBS announced that they are going to be selling some of their radio stations that are set in smaller markets. Seven of the 39 to count are country stations in Cincinnati, two in Kansas City, Columbus, two in Buffalo, and in Fresno.
The purpose of selling these stations is to maximize the performance in the radio stations in the larger markets.
This has raised some questions since they apparently are not selling other stations that are outside the top 25. For example a station in Hartford is ranked #50 and it is not up for sale.
There are also small market radio stations that are in cities that are similar size or smaller that are not being sold. For instance San Antonio and Austin have stations that are selling whereas Las Vegas and Charlotte are not.

Monday, May 01, 2006

Country Artist Sara Evans has released a CD in conjunction with Hallmark for a Mother’s Day promotions.
The CD is titled “Always There” and was made for Hallmark Gold Crown stores. Evans’ CD has special live and acoustic versions of Eva’s songs like ‘Suds in the Bucket’ and ‘Born To Fly.’ If you purchase three Mother’s Day cards you may purchase the CD for $7.95.
“No matter where we go in life, or how much we accomplish, I think we all need to know there's someone who's always there—watching out for us, sharing our dreams with us, saying a prayer for us," says Evans. "For me, that person is my mom. No matter how crazy things get, she's such a safe and wonderful place for me to land. And every day I remind myself, 'That's what you want to be for your kids—a safe place to land'." Sara is a mother of three.
Evans music is also featured in a Hallmark commercial.
For more information go to or to see the commercial go to:
This is good public relations for Hallmark and Sara Evans. This is something that will allow mother's everyone to be able to relate to this country recording artist. She will be able to attract more of that type of audience. Also, since the CD is cheaper when people buy three mother's day cards that will increase the possibility that it will be given as a present and in turn will give Evans more exposure to possibly people that have not been exposed to her music before. Hallmark will be benefiting as well because this can bring people into thier store to buy the CD and will associate Sara Evans' music with Hallmark, and visa versa.