Social media- what is it & why should I participate?

These two words hold much power. They can make people uneasy, skeptical, excited and even a little queasy. Some ignore them as much as possible. However, social media is here, and is as much part of our culture as the Sunday New York Times crossword puzzle.

But what is social media?

Dan Evans is the author of Social Media Marketing: An Hour A Day, and Read This Dot Com both of which focus on social media in business.

Evans defines social media in his book as '...a natural, genuine conversation between people about something of mutual interest, a conversation built on the thoughts and experiences of the participants. It's about sharing and arriving at a collective point, often for the purpose of making a better or more-informed choice.'

So, this online born phenomenon isn't as scary after all? It's about learning what you are looking for and what you need.

For instance, if you are looking to keep track of your friend's blogs, your granddaughter's articles from her graduate work and your co-worker's website updates, facebook might not be as helpful, unless they directly post every item and update they make. So, you have a few options instead of facebooking everything. Why not try Google Reader?

Google Reader, can connect you to people through your Google Account. You can share items you like, make comments and allow others to see what you are reading. Thus, creating your own network. Who says social media has to be all sheep throwing and YouTube videos?

Participating in social media gives you the opportunity to expand your world, or bring it in closer, depending on the groups and context.

So how do you figure out what you need? Well, ask yourself some questions:

1. What is my main issue with business/communication today?

2. What are people saying about my business/product/ or industry?

3. How am I relating to my current customers/family/friends?

4. How am I recruiting vendors, customers and employees?

For questions 3 & 4, really ask yourself: How is that working for me? Is it giving me the desired results?

If you seem to be disconnected and/or not experiencing your desired results, then social media might be able to help in some areas.

You can follow my on Twitter: kristina_e

gmail (feel free to gchat me when I'm not busy): kristinaeproctor at gmail dot com

I follow some pretty awesome professionals on twitter, feel free to join the conversation.

Miley Cyrus says aidos to Twitter

That's right, she's leaving the micro blogging site. Cyrus has nearly 2 million followers- or did.

In the rapping video released on YouTube on October 9th, Cyrus stated a few reasons for quiting the site. Mostly it seems to be that she 'started living for moments and living for people' and she's sick of it all.

She's trying to give herself some privacy by announcing on YouTube that she's leaving twitter, admitting that she did get a little obsessed with following Britney.

Watch the rap here:


Congrats Miley, I'm happy that you found an noninvasive way to communicate with your fans about leaving twitter.

As Chris Matyszczyk from CNET said 'I know that you, together with the Twitter hierarchy, will cling on to the fact that one of the world's other great rappers, Kevin Federline, appears to still have a Twitter account'.

The Office's most anticipated episode is influenced

The Office, a popular 30-minute NBC show that airs on Thursdays, had two of the main characters, finally tie the knot. This one hour special is a prime example of how social media can impact entertainment.

**If you are a fan, and haven't watched the episode, don't read below- spoiler alert! **

In the wedding episode, Jim & Pam leave right before the ceremony to be married by a ship's captain in Niagara Falls. They happily return to the church to have the customary ceremony, but the wedding party has another idea. Their characters are 'surprised' to see the wedding party dancing down the isle like the popular wedding video that circulated this past fall:




The Office's interpretation:




This is a prime example of how social media comes full circle. Without this video, what would of happened in this episode? I think it really shows how people's creativity can have a direct influence over today's entertainment. This of course wouldn't of been possible without the technology of YouTube.

One question: is this copyright infringement?

Reverse mentors - Gen Y can help!

What is a reverse mentor? Well, they can be those younger, tech savvy, scary, unappreciative Yers. Or, they can be the ones that teach you how to extend yourself using technology.

A reverse mentor can help you 'reignite your flame' or even introduce you to new tools, according to David Spinks, author of Spinks Blog. Having trouble understanding how Yers keep up with all the blog and website updates? Ask how Google Reader works. Wondering what they use for balancing their expense accounts? Ask.

If millennials can bring you into their online mix, it only extends their networks and gives them an opportunity to share knowledge. This camaraderie is what millennials desire and crave.

Read more

Part 1: Millennials on the job hunt- resources

Google ‘job boards’ and you will probably get roughly 191,000,000 results. The first of which are Monster.com and Careerbuilder.com, both have a plethora of job postings and resumes. Where does a millennial begin?

Without a doubt, Gen Yers have grown up learning how to market themselves online, appropriately or not. Because of this, they turn to what they know, online research, for perspective employers...

Read More

Libraries...

If you are in any sector of education, you know that past rooms with tables and dusty books are not completely a thing of the past, but seem like they are getting there. Millennials are constantly looking for new and up-to-date services that provide information. While companies online and off are trying to keep up, libraries are growing on the struggling list.

Disconnects Between Library Cultureand Millennial Generation Values:

http://net.educause.edu/ir/library/pdf/EQM0640.pdf

By the Book: Technology Helps North Carolina School Close the Reading Gap
By Bridget McCrea07/30/09

Kathy Schwabe knows that there's a standard assessment that most American schools use to keep tabs on their students' reading progress, but that didn't stop this Title I teacher from exploring a newer, more promising option a few years ago.

"It was sort of a fluke," recalled Schwabe, a reading teacher at Speas Elementary School in Winston-Salem, NC. "We didn't have enough first grade teachers, and until new ones were hired we needed a better way to monitor the children's progress."


Read More:
http://thejournal.com/articles/2009/07/30/by-the-book-technology-helps-north-carolina-school-close-the-reading-gap.aspx

Needed: Millennial Generation Social Network Educators

Professionals are confessing & politicians post their secret location; some even hold weapons and tweet. These adults are all the ones that are typically giving minors advice on how to behave, be safe and responsible on the internet. But, who is protecting these innocent adults?

Social networking is as common as television, perhaps, even more.
Adults, parents and safety groups have been adamant about internet safety since they figured out how their babies are susceptible to predators. Many sites discuss safety precautions that can be taken to prevent internet fraud, assault and overall embarrassment for children, tweens & teens. However, who’s protecting the grown-ups?

Today we have congressman, celebrities and business executives having direct access to tools like Twitter. In the past, the celebrity's marketing assistants might update and maintain these various social networking sites; I’m beginning to think those are nice filters. Instead, we have politicians tweeting about their arrival in Iraq and governors updating statuses with weapons in their hands, thanks Governor Schwarzenegger (watch the video: http://twitvid.io/abv1). When will they learn?

I think the college students, graduate assistants and high school kids of America need to sit CEOs and politicians down and have a come to Jesus meeting. Hey, we can all do it over Skype or Gmail, they have video chat now.

For this post, I Googled 'internet safety' and rendered 109 million results. However, only one out of the first ten hits allegedly addressed internet safety for 'all ages'. The site, wiredsafety.org, has various topics, but most are geared toward teens, tweens, children and parents for online safety. This is proof that we have not provided equal assistance to one particular demographic. They need education too.

This is what our world has come to. We need to provide adequate education to the middle aged. Why can’t this be put into the stimulus plan for education? Internet etiquette/safety. I remember learning about how to write a cover letter and resume. Why can’t we teach parents and grandparents that putting all caps in an email is comparable to yelling?

Sample:CALL!

To me, that says, emergency. Call now. Not the case, Grandma got new glasses. Oh, I just left a meeting… Let me go tell my boss.

We can teach them practical soft skills for internet use. Will they all listen? Probably not, we didn't. But that never stopped them, and it shouldn't stop us.

o, I propose that everyonn the ose meals growing up, and of course brought us into this world.

Ham it Up

Culture and Technology indeed. Alaska has shown me many things and one of them is that what the lower 48 deems 'old' technology is the best up here. Think about it, it is -14 F and your $500 cell phone is not only out of service, but frozen. When I arrived in Nome I was surprised that people still had HAM radios, and not just for fun night talks, but for direct means of communication.

Leave the cell and laptop at home, they are meaningless in the field if it is 0 outside. What about the old fashioned pencil and notepad instead?

Also, from a radio standpoint, it seems that the good ole cassette recorders are more reliable then the current digital rival.

Keeping up with today's trends doesn't always seem to pay off. Unless you are a school district up here. If you want to see learning technology at it's best, check out Bering Straight School District. Their students take 'virtual' field trips, watch away basketball games on a big screen, have a broadcast team that follows the Iditarod and have a set technology curriculum.

Money is stretched, people are trained. That is what is necessary. If you feel that brand new laptops and virtual trips are not productive for students, well here are some other things Alaskans are learning.

There are teachers the are having labs on how to use a GPS devices, HAM radio classes, and topo map instruction. These are things crucial to rural living regardless of global position.

Navigation is a part of the culture in the North. Like rural life anywhere, it can be life or death. Knowledge of tools and technology can help reduce death and injury.

The Republican YouTube debate is scheduled for November 28th. John McCain and Rudy Giuliani are the ones that have officially said they will be there. I have not researched enough to see any more updates. The debates for the Democrats was at the Citadel in South Carolina. The Republicans are invited to Florida.
I would like to say thank you to the blogospere for really having an impact on this. I know everyone of you really helped push this along. You showed the members of the Republican party that these debates do matter and are important. Unless your daughter is getting married or you in a coma you need to be at these debates.
If you do not show up, in my opinion, it really makes you look like you do not care about making an appearance to your constituents.
What we think matters- whichever way look at it all, you know it is true.

So, apparently the Republican party candidates for president are having 'scheduling' conflicts and some feel that the YouTube debates are not professional.
WOW. I am appalled. They have the audacity to look into the eyes of voting Americans and tell them, 'You are not professional enough for me to even entertain your questions.'
I mean they have some guts.
This is a time when technology is being used to represent today and tomorrow. We have people asking, in my opinion, outlandish questions, however, that is what people want to know. At least give them the benefit of the doubt. I think that CNN did a great job in regulating the Democratic Debate questions.
Technology can be used for great things... If you are open to the idea of hearing from the people that use it on a daily basis. I have friends that spend hours on YouTube and other various video sharing sites. If you feel that it is not professional enough to utilize such a tool then you need to get with the program. You are losing a great asset and many other politicians have already jumped in the band wagon. If you are trying to be 'different' that is not going to work. Some of the things you have done for years will work for the older voter (no offense grandmas and grandpas)but today is different from yesterday. Accept that, and move forward.
Also, IT IS FREE. You can have supporters right there. Helping out your campaign. What is the problem? I do not see how you could ignore this, REALLY, I do not, I wish someone would explain this to me.

YouTube debate for the Democrats I thought was a success, and yes I watched the entire thing in suspense. People from all over the world where able to address anything from broad to specific issues that mean something to the people of this country.
I think that using a media outlet like YouTube was a great things for CNN. In order to diversify the questions as well as answers the media needs to use alternate sources then just the reporters- do not get me wrong they probably now way more than most mainstream Americans- but they can begin to have tunnel vision.
One set of brothers feeding their mother that had Alzheimer's and discussing the Baby Boomer generation was something in my eyes was very original. Yes, Baby Boomers are talked about frequently with Social Security but when it comes to many other aspects that road is a little less traveled.
The questions where also delivered frankly, nothing held back- at least after CNN 'chose' the winning YouTube questions. I think that sometimes the questions delivered are focused on sounding intelligent, and this leaves room for dancing around.
Asking something so straight forward leaves little room for 'Democratic Dancing' if you will.
We do not have too many of 'I do not like that word- I prefer this one...' crap that is often used. If you do not like words or definitions- I am sorry, mainstream America uses them. Get over it Washington hopefuls.

Next YouTube debate is in September for the Republican party. I have to catch that one.

Slow iPhone Network

New York Times:

SAN FRANCISCO, June 28 — On the eve of the Apple iPhone’s sale, the top executives of Apple and AT&T defended their decision to rely upon AT&T’s slow Edge wireless data network, rather than a faster network that is less widely available.

Why go with a slower network? If you are looking at consumers that are going for the best of the best, they are not going to settle for slow connection that they can get on the blackberry or thier LG flip phone.

According to reports AT&T has spent over 16 billon on it's network over the past two years. They have spent so much money to have these network capabilities. So why would Apple settle for something less. Is Apple turing into the Zune issue? Releasing something and saying that it is not as good as it could be?
That is what they are saying... isn't it?

It comes out Friday June 28th, 2007.

Online Presidential Debates?

Now, no matter where the presidential candidates are, they have the power to debate one another. Thanks to YAHOO!, Huffington Post and Slate Magazine, who are hosting the debates, a web page will be dedicated strictly to this. The pages will be opened around Labor Day. The moderator will be the PBS host Charlie Rose.
The pages will consists of blogs where voters and post questions and respond to current situations. The voters are able to have a cyber conversation.
In addition to blogs there will be video debates available for viewing. In the past, according to an article in the Yahoo! News, debates have gotten various responses depending on the medium used. During the Kennedy-Nixon debate apparently people that listened to the debate on the radio thought that Nixon won, and those that watched the debate felt that Kennedy won.
The online only debates will bring a new genre of people to the presidential debates.
The blogs and online debates will not be a rebroadcasts, they will be specifically be only online. Cyber politics. Anyone surprised it took this long?

Contemporary Worship

Across the nation there is the phenomenon of 'mega churches.' They are popping up everywhere giving the members the contemporary worship with the best technology and presentation material. Pastors are using everything from Power Point to arena style sound systems in order to spread the word of God.
There are some people that love this style of fellowship. Think about it, you are surrounded by thousands of believers praising LORD Jesus, for some people that is powerful. Jade Love a member of a 3,000 member church in Kannapolis, NC said 'I like it becasue the sound quality and it just really sets the mood.' Love's opinion is not a minority in these worship services. Churches are finding that these types of services really attract the younger worshipers that do not necessarily like the tradiational church practices.
There are those that are not fond of this style of worship. Some parishioners feel that all it feels like is a concert.. How could they praise the LORD 'correctly' while singing at the top of their lungs, with surround sound and flashing slide presentations going on? Some feel that technology takes away from worship services. There main argument is that you are not there for your enjoyment, but for God's, to praise him! Now, everyone does things differently in life, why not worship?
Traditionally, when it is time to sing, heads would be in the Hymnals, and everyone is looking down. However, with the technological advancements the words are projected on a screen. Now, everyone that has the ability to read can look forward and experience the singing with everyone around them.
Technology has defiantly changed the way people can worship. Who is to say that one way is better than another? I feel that as long as it is bringing different into worship, what is the problem? After all, it is not about 'us' it is all about Jesus.

Bluetooth. MP3 Player- The Insignia
You know, the bud that people have sticking in their single ear and seem like they are talking to themselves. Well great news for music fans! The Insignia 4-Gigabyte mp3 Player is now connecting the ears to the player wirelessly through a bluetooth connection. So, no worries, music and podcast fans you too can walk around wirelessly carefree from being tangled in your jacket or bunching wires in your pocket.
Of course you do have to spend more to get the bluetooth headphones.

This mp3 player is impressive since it is only $160; it offers bluetooth capabilities, and an alleged 20 hours of battery life, and a FM tuner.THese features beat the iPod in price and capabilities. The Insignia can only be bought at Best Buy, however, you can safely assume the only place you can purchase this.

The Insignia is also able to play movies and store up to 14. If 4-gigabytes is not enough space for you, then you can also purchase a memory card. It has a MiniSD slot that can let you insert 2 additional gigabytes of music or videos.

There are problems with the Bluetooth options. There are countries and cities in the United States that are attempting to pass legislation regarding no use of electronic devices while crossing the street. This makes sense since people are walking down the street with the buds in their ears and their phones glue to their head. People are not aware of the world around them, they are aware of ‘Furgylicious’ and Tim McGraw’s latest song. This is something to think about.
The more people are creating ways to be discrete the harder it is to make people make more attention.
(picture from www.themp3players.com)

Advertising in the US v. Germany

While in Germany over spring break my friends and I noticed the abundance of advertising wherever there could be a poster, billboard or flyer. Sure in the states we experience a constant feed from the media. BUT, it seemed that on the back of every chair in every metro station there was something that was trying to be sold.

Now I had never been to Europe before and had no idea what to expect when it came to advertising. In their defense, of course the highest amounts of advertisements were in larger cities like Frankfurt and Munich. However, even in the historical cities everywhere you looked there was an advertisement. Most were subtle in places like Trier and Augsburg. In other places, they screamed at me enough to notice.
Compared to the Unites States the advertisements reflected the cultural differences. For instance one can see the difference between media violence in the United States and the high level of comfort the Europeans have with the human body.
This is a cultural difference by far. While society in America is alright with blood, guts and gore, Europe is alright with the human body being in advertisements in ways the Americans would probably view as obscene.

Facebook, MySpace, Social Networking

Over the course of the past few years there has been a slew of social networking sites online that have given people the ability to have their own website where they can post personal information as well as have friends that can look at their profiles. In a world where people fight for privacy it seems odd that others are putting themselves out there. I am one of those people but I try to keep perspective on what I am posting as well as what information I give to the world.
With MySpace having over 90 million visitors every month there are people out there that use it for stalking tools.
So the question is:
How can we use these sites for positives? It seems that everyone in society around us is bashing and using them for personal gain only. The culture of the United States does reflect a selfish and materialistic society. Thus, the MySpace and Facebook pages possessing egotistic representations of people.
The World Wide Web has some wonderful advantages, you can express yourself freely and however you want to without restriction, unless of course it is slander, libel or talks about harming someone or a group of people. You can talk and discuss religion, your personal philosophies as well as aimless venting about technological advances and society.
Positives always outweigh negatives but everyone has a different perspective on what is positive and what is negative.
Should a sixteen year old be able to have pictures up online with them and their buddies in bathing suits? What about sexual predators? They have the ability to look, and have contact with all of these minors, that are 'legally' allowed to have a site.
The sixteen year old would probably say that it is all about freedom of speech and the pictures were just of them swimming at a pool party. The predator would have the argument that they are trying to be accepted again into society, thus they need socialization.
Child molesters and confused teenagers aside. MySpace and places like YouTube have given many bands and even want to-be actors the opportunity to display their work.
A band can play their music online and give fellow MySpacers the option to listen or host their songs on their site. Adding to promotions. Word of mouth is now being replaced with a click of a mouse. One person can have an artist’s song and have 10 friends visit their site that day. Five like the song and visit the band's site, maybe add the song, add the band as a 'friend' or even buy the CD.
Social networking- business or pleasure? Are you willing to put yourself out there as a product, because that is ultimately what we are doing now. Displaying what we have, are you single? Divorced? A vegan? Maybe you are a nondenominational 35 year-old night student that loves to go four wheeling on the weekends and loves life?
We are turning into a globalization turntable of products. If we do not like what we hear or see, the next one is just one mouse click away.

Mercedes-Benz

I was fortunate enough to go and visit Germany this past spring break with some school friends. We ventured to countless museums and cathedrals, but a memorable technological stop was the Mercedes-Benz Museum.
The host that we stayed with in Stuttgart referred to the Mercedes-Benz Museum as the ‘alien building.’ As we got off the train and walked toward the vicinity I noticed the description was extremely accurate.
Upon entrance into the museum we were given headphones and mp3 players, and ventured up the elevator. Upon exit the mp3 receiver immediately began playing an introduction on the history of travel beginning with horses as the original means of transportation, and then going into the first mobile carriages and cars. This was interesting and abrupt, but it was easy to adjust to.
As you walk around the room you have the option to aim your receiver at numerous exhibits, and you can have information sent to your receiver hearing more information about the car, boat, or gadget. I feel this allowed me to personalize the tour to my liking. In the world where we want it our way all the time, this tour gave me a sense that I was the only one in the room.
After two hours I was fed up with the headphones and the narrator talking to me in my ear. When I looked around, and was becoming aware that others where in fact around me, I saw that everyone else was in their own world of discovery.
Even though as a society we sometimes feel that we are venturing further and further from human interaction, sometimes it is for the better, we are able to get more out of it by being alone and venturing into our own worlds. The audio guides gave people the freedom to roam around and really get a feel for the time and the history of Mercedes-Benz.

IJourney

If anyone has ever been to a city for vacation or just to sight see they know the drill. You talk to tour companies to see rates and times for available tours. After all you want to be able to know the little things about the city you are visiting. There is now an option for those that do not enjoy the huge crowded and constrained tours. IJourneys is a company that gives you the tour in the mp3 format, allowing you to take your time and explore cities at your own pace. This way you are able to have the personal feeling of a tour while having the flexibility of being able to stop and have ice cream at a reknowned parlor.

The site www.ijourneys.com gives you all the information needed in order to give yourself a guided tour of Barcelona.
The person in charge is an Emmy Award-winning network news producer and executive, Elyse Weiner.